This February, with Valentines Day looming, it seems as though many brands have decided to create unique collections themed around this special day.
Aside from the usual collections brought out by brands typically associated with this day, such as several jewellery designers and chocolatiers, it appears that more unconventional brands are taking a risk by creating their own individual Valentines Day collections.
Aside from the usual collections brought out by brands typically associated with this day, such as several jewellery designers and chocolatiers, it appears that more unconventional brands are taking a risk by creating their own individual Valentines Day collections.
One of those being Dr Martens - a brand you would not typically partner with this well known day in the yearly calendar associated with romance.
The collection consists of only four items: two pairs of shoes and two satchels. However small, I feel that this collection is effective, as a more expansive range of themed items in this collection would be a much greater risk. This is because, firstly, the signature Dr Martens shaped shoe and products mixed with loud and bold themed items would not be popular with the majority. Another reason this collection is a success, is that the heart motif used within this collection already has great popularity within fashion as a pattern, and as a singular shape. Finally the fact that Dr Martens have only released four items in this collection creates a sense of exclusivity, which in turn will be likely to create higher demand for such products.
My personal favourite amongst this collection is the '1461 Heart Shoe'.
Check the collection out here:
Thankyou for reading,
- A
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