I stumbled upon this new trend whilst reading this February's issue of Vogue.
Vogue describes inflatables as a 'symbol of our time', a creation often associated with youth, playfulness and irony.
Firstly consider the 'born again' pool inflatable, that can be found clogging up Instagram feeds, and also our ASOS saved items section (oops!).
But looking beyond this, inflatables are not only dominating social media channels, but inflatables can also currently be found within the art and culture scene.
Here are some examples of this:
ACTION SPACE INFLATABLE (2015)
A two-day programme of performances, workshops and screenings housed inside a giant, temporary inflatable; a re-versioning of pneumatic structures built by Action Space in the late 1960s and early '70s.
INFLATABLE FELIX (2014)
Mark Leckey featured a giant eight meters tall inflatable cat within his exhibition in 2014, named 'The Universal Addressability of Dumb Things'.
WORK NO.965: HALF THE AIR IN A GIVEN SPACE (2015)
One of Britain's most acclaimed contemporary artists, recreated his 1998 'Room of Balloons' to entertain guests at Victoria Beckham's Dover Street Store dinner during London Fashion Week.
In my opinion, inflatables will always hold popularity is down to their nostalgic quality. As children we often come into contact with many inflatable objects and items, as they are deemed 'safer' than others. Therefore, we find it easy to reconnect with these creations at a later age. Through our senses we can resume our love for these inflatables creations, their unique scent and squeaky like texture.
Thankyou for reading.
- A
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