Just this past week it was announced that Caitlyn Jenner is launching a shade of lipstick with MAC, the cosmetics brand at the forefront of unexpected yet inspiring collaborations.
There are many reasons as to why collaborations between brands and celebrities are so popular, such as the increasing need to differentiate and to provide new and exciting content for social media.
However endorsements also have the potential to be a bad pairing and can therefore be detrimental to a brand's image.
Using Pinterest I've collected a number of examples of notable celebrity endorsements, and a number of endorsements that (in my opinion) really should be forgotten!
Here are two illustrations of endorsements within the fragrance sector of which I hold a contrasting opinion on/about.
CLEMENCE POESY FOR CHLOE
The perfect Parisian image. Poesy is the perfect casting for this graceful and delicate image.
GISELE BUNDCHEN FOR CHANEL
This advertisement and short film that was provided as an accompaniment proved to be popular. However (controversially) I am not a fan. I can understand why Chanel chose Bundchen as the woman to represent the iconic No5 fragrance, seeing as she was recently graced with being announced by Forbes as the highest paid model. To me this collaboration just doesn't sit quite right. I feel that Gisele (although beautiful!) does not fit with the usual 'classical beauty' that Chanel would usually choose, such as Audrey Tatou. Perhaps this was an intentional move by Chanel to shift into a new direction?
More posts surrounding my current fragrance project coming soon!
- A
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