I particularly enjoyed today's lecture and tutorial, by where the focus was upon visual contrast. A topic I have had no such experience on.
During this hour, I learnt about the importance of visual contrast in communicating and promoting. Contrast has a visual power to seduce, visual communication to inform and visual interest to sustain the consumer.
This can be carried out in many ways through an image, for example:
1. Colour V Monochrome
2. Lean V Complex
3. Movement V Static
4. Crisp V Blurred
5. Whole V Partial
Tim (our head lecturer) also emphasised that in order to achieve a contrast you do not need to bear many resources. In fact it is rather more desirable to squeeze out visual contrast from limited resources. For example, a colour palette of limited colours for a brand can be used in many ways in order to sustain, create and revive the brand's image, and make the brand recognisable for a consumer. For example, the iconic blue and pink colours of Jack Wills.
We also briefly learnt about conceptual contrast. Examples of this type of contrast include:
1. Lux V Grunge
2. Aggressive V Passive
3. Abstract V Accessible
4. Pessimism V Optimism
5. High Culture V Low Culture
Following this lecture I decided to write a blog post, not only because it particularly interested me but also because I wanted to share a few examples of visual and conceptual contrast I have found in a few magazines following the lecture this afternoon.
i-D Magazine (Issue No.340) -
| DIOR AD |
Visual Contrast - Colour V Mono, Crisp V Blurred (Crisp/clear black and white image, whilst other image is slightly distorted through the use of shade), Single Image V Layered Image
Conceptual Contrast - Focused/Serious V Passive
| MARSHALL AD |
Visual Contrast - Male V Female
Conceptual Contrast - Urban V Rural (debatable?)
| EDITORIAL FEATURING NICK JONAS |
Visual Contrast - Vertical V Horizontal, Single V Multiple
Vogue (November 2015) -
| EDITORIAL FEATURING KARLIE KLOSS |
Visual Contrast - Colour V Monochrome, Movement V Static, Whole V Partial
Conceptual Contrast - Serious V Playful
| GUCCI AD |
Visual Contrast - Vertical V Horizontal
Conceptual Contrast - Contemporary V Historic
Wonderland Magazine (September/October 2015) -
| EDITORIAL |
Visual Contrast - Movement V Static, Lean V Complex (Background), Natural V Modified (Background)
Conceptual Contrast - Urban V Rural
| EDITORIAL |
Visual Contrast - Movement V Static, Vertical V Horizontal, Warm V Cold, Single V Double (Models)
| EDITORIAL |
Visual Contrast - Movement V Static, Reserved V Exposed
Conceptual Contrast - Serious V Playful
| EDITORIAL FEATURING FKA TWIGS |
Visual Contrast - Whole V Partial
Conceptual Contrast - Male V Female
I found the FKA twigs editorial particularly interesting, not only because of this image displaying the obvious gender clash, but also because this editorial was printed in not only a different paper (providing a change of texture for the consumer, to perhaps engage them?) but also included a handout/poster.
I hope you have enjoyed reading about another part of my first year studying Fashion Communication and Promotion. To me today's lecture really opened my eyes to a contrast so obvious, and I never would have noticed this in the past.
More posts coming soon!
- A