Similar to my last blog post, this post follows on from a seminar which focused upon the cross level fashion narratives.
Tim (our lecturer) likened the repetitive nature of fashion narratives to constellations in space. For the narratives used repeatedly in fashion by different brands are the individual stars, and which are then linked to form constellations as ultimately brands at each market level are trying to aspire to tell the same story but in their own unique or individual way which creates these links, to form 'constellations'.
As a group we then had to choose a pair of images (which were advertisements from two competing brands), and identify the common language which united the brands together, whilst considering the narrative and story.
My group chose a pair of images by Marc Jacobs and American Apparel.
We named this fashion narrative 'Exploitative Innocence'.
What we immediately apprehended about these images is that they are both are mischievous and have an almost comical feel about them, and this also applies to the typical advertisements created by both Marc Jacobs and American Apparel.
Both brands to me feel as though they want to push boundaries, be playful and be unexpected. Shown by American Apparel who often produce controversial advertisements, whilst Marc Jacobs often creates the unexpected. For example, Victoria Beckham photographed in a Marc Jacobs shopping bag.
I personally love the stance that both Marc Jacobs and American Apparel take when creating an advertisement. To me it's refreshing to see an image that feels so raw, natural and unstaged in promotion, compared to the typical highly edited image often commonly found within the fashion industry.
Thankyou for reading!
- A
What we immediately apprehended about these images is that they are both are mischievous and have an almost comical feel about them, and this also applies to the typical advertisements created by both Marc Jacobs and American Apparel.
Both brands to me feel as though they want to push boundaries, be playful and be unexpected. Shown by American Apparel who often produce controversial advertisements, whilst Marc Jacobs often creates the unexpected. For example, Victoria Beckham photographed in a Marc Jacobs shopping bag.
I personally love the stance that both Marc Jacobs and American Apparel take when creating an advertisement. To me it's refreshing to see an image that feels so raw, natural and unstaged in promotion, compared to the typical highly edited image often commonly found within the fashion industry.
Thankyou for reading!
- A
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