With the Christmas season, comes beautiful visual merchandise. And Selfridges certainly did not disappoint this year.
This year's theme is a celestial one, named 'Journey to the Stars' and is linked to the idea of the Christmas star, astrology and astronomy. However Selfridges have taken a less predictable and unconventional take on this theme, dressing each street facing window so that they represent all twelve of the zodiac signs.
ARIES
GEMINI
LEO
CANCER
SCORPIO
Every window is unique, displaying the characteristics and personality traits through the positions of the mannequins, products and through the use of colour and design. For example, the main colour used within the 'Aries' display is the colour red to express the fiery nature of an Aries. Selfridges have also been clever to use candles in this display to emphasise this fiery characteristic through the idea of heat and fire. The stance of the mannequin is forward facing and powerful, displaying the courageous and confident nature often associated with an Aries character.
Selfridges have even created a short film about their unique approach to dressing their Christmas windows this year.
To firmly tie this theme into Christmas gifting, Selfridges have enabled individuals to buy for a significant other simply online, using the idea of buying for an individual depending upon their characteristics/star sign, entitled 'Shop by Star Sign'.
Find inspiration here: http://www.selfridges.com/GB/en/content/shop-star-sign?cm_sp=MegaMenu-_-Christmas-_-ShopByStarSign
I absolutely love the futuristic concept brought to us by Selfridges this year. Not only do I love that it is worlds apart from the traditional story telling narrative often used by department stores (including Selfridges!) during the Christmas period, but I love that the windows feel like artwork, through the use of lighting and the unique placing of the mannequins.
Until next time,
- A
No comments
Post a Comment