The worlds of style and sound are often combined, particularly by the brand Burberry who have recently employed a full-time music team for their shows, campaigns and channel on Apple Music.
Both brands are similar in regards to their heritage and values, both British and sharing a passion for music. So it was no surprise when they teamed up with Bowes and Wilkin creating a leather travel case for the brand's latest speaker that delivers high quality sound for up to eighteen hours.
Burberry has even gone ahead with recording EP's from four different artists: George Coby, Fenne Lily, Rosie Carney and Ten Tonnes, which are available for download via Bowers and Wilkin's music subscription service, Society of Sound.
Overall, I personally think that this is a collaboration that will be a great success, due to brands working hand in hand due to their common values, which will therefore appeal well to both target consumers from both brands (of which can afford the steep price point!).
What are your thoughts?
Check out the collaboration here: http://www.bowers-wilkins.co.uk/Wireless-Speakers/Wireless-Speakers/T7-Gold-Edition
Thankyou for reading,
- A
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