ASOS BRIDAL COLLECTION

Only recently ASOS have announced their first bridal line.

 

Weddings are notoriously known for their great expense, the dress typically taking up a great deal of the budget.

 

ASOS are challenging this, producing premium gowns with a budget price tag. Designers such as Chi Chi London and Fame and Partners are also included within the collection.

 

The online based brand have made sure that they are catering for every bride with this line. A floor length tiered lace dress for the boho bride or a calf hitting, full skirted dress for the vintage bride, this collection truly has it all.

 

Not to mention ASOS also offer a vast range of bridesmaids dresses, and accessories for the 'Big Day' alongside this line.

 

Here are a few of my personal favourite dresses from the 'bridesmaids' section:

 

 

ASOS Bardot Fishtail Maxi in Floral Print

 

 

ASOS Multiway Mesh Midi Dress

 

 

Fame and Partners Ainsley Multiway Dress

 

 

ASOS Lace Applique Midi Dress

 

Check out the range, available to buy now here: http://www.asos.com/bridal/cat/pgecategory.aspx?cid=21606&via=top

Personally I think this collection is a great idea by ASOS. The only issue I could foresee with this line is the buying process. This is because buying 'instore' and engaging in the buying experience is typically such a crucial part during the process of purchasing a wedding dress, and buying online would mean that this experience would be lost.

 

- A