The past few weeks have been extremely busy preparing for our brand launch presentation.
Our final presentation for this academic year demonstrated how we had developed our 'Big Idea', initial launch platforms, advertisement and video for our fragrance brief.
As a group, we decided to go forward with our idea of a fragrance range focused upon pregnancy, targeting women aged 25-34 specifically.
We named this brand Elise Fragrance. You may ask why we chose this specific name, and this is because we knew that our name had to instantly embody our values as a brand. This is why we have chosen a woman's name, as we believe that it personifies our company, instilling confidence and trust within our consumers.
This brand, Elise, strives to provide the modern woman with a safe beauty range to use both during and after her pregnancy. Each product is formulated without phthalates and VOC's, chemicals which can be extremely harmful to both mother and child.
Elise Fragrance has classic visuals, however our approach to consumer choice could be considered 'edgy', niche or unique, as we value the woman as an individual, rather than just simply a 'pregnant woman', like other products currently on the market.
We have chosen our brand to sit on the 'masstige' market level. This is because after conducting various research, it is shown that women are willing to spend a vast amount of money during their pregnancy, with one in twenty new mums spending over £3,000 pounds on baby essentials in the first year.
After refining the concept it was time to shoot both the print advertisement and the video.
FINAL DOUBLE PAGE SPREAD ADVERTISEMENT
As a team, we felt that the shoot did not go as great as we would have hoped. However, we decided to stick it out and use the images taken for our final advertisement and video.
BEHIND THE SCENES
The feedback we received in response to our presentation I felt was valid, correct and greatly useful for the next stage of our brief.
If you would like to have a further look into the visual aspect of our brand Elise, check out our Instagram page here: https://www.instagram.com/elisefragrance/
I hope you have enjoyed reading about Elise Fragrance, gaining a further insight to the life of an FCP student!
- A
As a group, we decided to go forward with our idea of a fragrance range focused upon pregnancy, targeting women aged 25-34 specifically.
We named this brand Elise Fragrance. You may ask why we chose this specific name, and this is because we knew that our name had to instantly embody our values as a brand. This is why we have chosen a woman's name, as we believe that it personifies our company, instilling confidence and trust within our consumers.
This brand, Elise, strives to provide the modern woman with a safe beauty range to use both during and after her pregnancy. Each product is formulated without phthalates and VOC's, chemicals which can be extremely harmful to both mother and child.
Elise Fragrance has classic visuals, however our approach to consumer choice could be considered 'edgy', niche or unique, as we value the woman as an individual, rather than just simply a 'pregnant woman', like other products currently on the market.
We have chosen our brand to sit on the 'masstige' market level. This is because after conducting various research, it is shown that women are willing to spend a vast amount of money during their pregnancy, with one in twenty new mums spending over £3,000 pounds on baby essentials in the first year.
After refining the concept it was time to shoot both the print advertisement and the video.
FINAL DOUBLE PAGE SPREAD ADVERTISEMENT
As a team, we felt that the shoot did not go as great as we would have hoped. However, we decided to stick it out and use the images taken for our final advertisement and video.
BEHIND THE SCENES
The feedback we received in response to our presentation I felt was valid, correct and greatly useful for the next stage of our brief.
If you would like to have a further look into the visual aspect of our brand Elise, check out our Instagram page here: https://www.instagram.com/elisefragrance/
I hope you have enjoyed reading about Elise Fragrance, gaining a further insight to the life of an FCP student!
- A
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